While these ad blockers didn’t make the top three, they are worthy of consideration: As the software’s subscribe page reads, “For now, the subscription does not unlock any additional features, but it helps us.”Īt least they’re honest about how they earn money! Without using a program like Acceptable Ads, a subscription model is one way the company can earn revenue. Ghostery does have a subscription option, but as far as I can tell, the only reason to “subscribe” is to support the software developers. You can also whitelist sites from this GUI as well. One of the extension’s best features is its toolbar dashboard which shows various metrics like page-load speed and number of elements blocked. Regardless of your stance on the controversy, the “Acceptable” Ads feature can be disabled at any time with a few clicks– here’s how: With Acceptable Ads, Adblock Plus is now profiting from the very thing it was built to prevent: advertisements! It’s like a personal trainer holding sessions at the back of his doughnut shop. Philosophically, I can empathize with those who criticize ABP. The “feature” is turned on by default in ADP, allowing ads that “ have been identified as non-annoying and non-disruptive to the user’s experience.”Ĭoming from the creators of a program called AdBlock Plus, intentionally allowing any ads was unacceptable for many users. In 2011, Eyeo, the parent company of Adblock Plus, created an initiative called Acceptable Ads. The app came to the Google Chrome browser in 2010 and Safari in 2014.įree and open-source, the ad blocker would be the first choice for many were it not for the controversy surrounding its Acceptable Ads program. The program started as a Firefox add-on in 2006 as a spinoff of a program called Adblock.
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